Resume

Sarah Lorsch

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Social Media Manager, Ricardo Basta Fine Jewelry

Century City, CA                                                                                                         July 2015 – Present

  • Produce, schedule and manage all social media content, campaigns, calendars, and newsletters
  • Report weekly on engagement and growth
  • Photograph product and produce creative content for all social platforms
  • Create collaborative relationships with stylists, photographers, models and influencers
  • Executed live influencer launch party and secured influencer and media coverage

 

Campaign and Content Manger, 365Hangers

Santa Monica, CA                                                                                                         May 2012 – July 2015

  • Managed influencer/brand collaborations, social media campaigns, and giveaways from start to finish
  • Created statistical reports for all brand collaborations
  • Pursued brands to collaborate with for promotional features with influencers for social media campaigns and events
  • Produced, scheduled, and managed weekly blog content, editorial calendar, and weekly newsletter
  • Oversaw all social media channels and generated content for campaigns and promotional features
  • Oversaw all customer service and community outreach to increase engagement and following
  • Represented the company at fashion events such as LA Fashion Week and MAGIC Tradeshow
  • Grew 365HANGERS’ blog audience by 200% in last 6 months

 

SEO Content Creator, Mediakix

Santa Monica                                                                                                             May 2014 – May 2015

  • Produced 3-4 SEO optimized blog posts per week
  • Updated blogger and influencer database
  • Pursued on-brand influencers to collaborate with various brands represented by Mediakix

 

Instagram photos (@Losergirlwins) featured by the following brands

Nylon Magazine (print), Superga, Julep Nail Polish, ZeroUV, The Wet Brush, Third Eye Pinecone, Lyric Culture, Nila Anthony, Rocksbox, The Leakey Collection, Valley High, Julz Junkie Jewelry, Shreebs Coffee.

 

Editor in Chief, The Network Community

West Hollywood                                                                                             February 2010 – April 2012

  • Maintained editorial calendar and coordinated writers and contributors
  • Edited all written and video content as well as all imagery
  • Utilized SEO and social media initiatives to drive new traffic to the online magazine

 

Proficient in + Social

Work heavily with Instagram, Twitter, Pinterest, and Facebook for engagement. Adobe Photoshop, Illustrator, InDesign, WordPress, iContact, iMovie, (basic-intermediate) HTML, Microsoft Suite, Google Analytics, Google Keywords, Hootsuite, Iconosquare, SEO. Friendly (mildly sarcastic) personality. Lover of fashion, words, cheese, and juice.

 

Education

Graduated May 2012 from California State University Northridge majoring in Journalism, emphasis in Magazine and PR, collateral in Communications. Pursued Graphic Design. Graduated with honors, Cum Laude and a member of Kappa Tau Alpha, a college honor society that recognizes academic excellence and promotes scholarship in mass communication.

 

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